|
| The theme of ARISTOPHARMA’s Marketing
is to care for its customers and this responsibility doesn’t lie
only on the shoulder of Marketing Department rather all the company’s
departments work together to serve the customers’ interests. And
by the customers we don’t mean only the external customers, but
also the internal customers i.e. our employees. Thus we always
thrive to build and maintain an integrated marketing environment
within the organization. However, the core marketing job is accomplished
by six departments- Product Management, Sales, Distribution, Medical
Services, Sales Training and Market Research. |
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Product Management
Department (PMD)
|
| Product Management Department lies in
the center of all marketing activities. A dedicated team with
solid professional background comprising Pharmacists, MBAs, Biochemists
and Medical Graduates work in this department. They formulate
the strategies to uphold the market share of company’s products,
select and introduce new products to keep the company growing
and develop promotional materials for sales people to win in the
market. |
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Sales
Department
|
The sales department lies as an important
part of marketing as they do the implementation part of all strategies.
A large team of around 1200 highly skilled sales people work throughout
the country to bring in success for the company. Team spirit remains
as the key to success of the sales department in ARISTOPHARMA.
|
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Distribution
Department
|
To make its quality products available
at every corner of the country, ARISTOPHARMA has a strong distribution
network comprising of 14 depots throughout the country. A dedicated
team of around 450 people and a fleet of vehicles comprising delivery
vans, three wheelers etc. are engaged in the timely distribution
of products throughout the country.
|
Medical Services
Department (MSD)
|
| In ARISTOPHARMA, we believe that our
responsibility does not end only in manufacturing and marketing
quality medicines but also extends to the total improvement of the
healthcare sector of the country. To do this, ARISTOPHARMA has
established an independent Clinical Research and Medical Services
Department (CRMSD) for the first time in Bangladesh. CRMSD comprised
of medical graduates, assists in conducting Clinical Researches with
our own medicines on our local people upon collaboration with
different medical institutions. It also arranges seminars & symposia,
publishes news letters & articles and provides other professional
services to the doctors. |
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Sales Training Department
|
| They organize training for sales
people. Training is organized both in the entry level as well
as for existing people to keep them updated with product knowledge,
selling skills etc. |
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Market Research Team
(MRT)
|
| The Market Research Team conducts
prescription audit throughout the country to find out the
prescription behavior of the doctors, which acts as the major input
for formulating marketing strategies. |
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